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Do You Know What You Want? - Part 2
By Peter Nguyen - Mar 11, 2008

In the first part of this article (Do You Know What You Want? - Part 1), we explained that two things are required to succeed in life:

1. Find out what it is that you really, really, really want.

2. Be willing to pay the price in advance.

In this second part, let's explore further what "paying the price" means concretely.

There are several ways to "pay in advance," and money is only part of it.

For example, you can pay $2,000 to get into a graphic design school if becoming a graphic designer is what you really want to be in life.

Or if you want to succeed in launching your own business, you might pay $1,000 to hire the services of a business coach.

The following are non-monetary ways of ensuring that you commit to achieving your goal:

1. State your goal in a Word document and send it to all your friends and collaborators. You could also state your goal in your Linkedin profile. This public commitment will make it harder for you to back out of your commitment. It really works as a psychological device. Without this public commitment, it would be all too easy to just change your mind when the going gets tough.

2. Agree in writing to a series of regularly scheduled activities that will bring you closer to your goal. For example, if your goal is to launch a business, then agree with two collaborators that for the next six months, you will meet once every two weeks, on a Monday evening, to discuss your individual progress in business and to solve problems together. Make sure there is a penalty if you miss a meeting, such as $100. Once again, this mechanism ensures that you stay on track.

3. If you have a product or a service to sell, recruit a commission-only salesperson or agent. He/she will keep you on track. Be sure to provide a Reseller Kit, which is simply a document and demo samples which show to the salesperson the optimal sequence of steps leading to a sale.

4. Make an irreversible move, such as quitting your daytime job. This is a radical move so before you make it, be sure to carefully calculate your chances of success at launching a business. Although radical, this move is often very effective because by burning the bridges behind you, it focuses your mind sharply on your goal and thus you will achieve it faster. 

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